The popularity of the XXL freshman class has grown and grown over the past 3-5 years. If you are unfamiliar, XXL magazine chooses a group of rappers every year who are bursting onto the scene. They do interviews with these artists and give them a chance to gain exposure through a freestyle session. In the past we have seen some incredible artists roll through the freshman class. Names like Action Bronson, Kendrick Lamar, Chance the Rapper, Mac Miller and Logic have all been apart of what has become a goal for many up and comers. With all of the talent XXL has brought to us, 2016 seems to be a duller class. The choices have brought an equal amount of praise and criticism. Some of the most unique artists include Lil Dicky, Denzel Curry and Anderson Paak. It is the rest of the class that seems to be oversaturated. Basic southern influenced 808 beats sound great and all, but isn’t this suppose to showcase what’s new and exciting? Desiigner, 21 Savage, Lil Uzi Vert, Kodak Black, G-Herbo. . . . for some reasons these names don’t excite me. There is a ton of marketing that goes into these artists that can give off the appearance of the new and fresh. Take Desiigner’s Panda track. Let’s be real, there is nothing new there. But we hear it CONSTANTLY so we are conditioned to think that this is what is new and exciting. Do we really need another Future?
Now don’t get me wrong I’m not saying that these guys make bad music. Both Kodak Black and Lil Uzi Vert have made tracks that I, and many others, are bangin’ out everyday. It isn’t bad music, but is it new? Is it fresh? Is it a staple of what is unique in our over-saturated digital music world? I don’t think so.
What are YOUR thoughts?